Paradox Singapore Celebrates New Standard of Beverage Hospitality with Launch of Danish Award-Winning Cherry Winery Frederiksdal as Official Wine

PRESS RELEASE - For Immediate Release Signature cocktails, welcome aperitifs, cherry turndown nightcaps and a range of menu beverages made with the Danish Stevnsbær awaits guests Singapore, 17 February 2023, Friday - Paradox Singapore Merchant Court at Clarke Quay, a premier five-star hotel known for its exceptional service and luxury amenities, is proud to announce the launch of its official wine for the year thereby marking a new standard in beverage hospitality. Paradox is a Canadian-born hospitality brand and was developed by a team of experienced hoteliers in Vancouver, BC Canada. Both the hotel and global brand focus on creating a unique guest experience. In collaboration with award-winning Danish winery, Frederiksdal, Paradox Singapore will introduce a wide range of sour cherry inspired cocktails, wines and alcohol-free beverages in an exquisite offering for its guests. "We are thrilled to launch our official wine partner for the year and offer our guests a truly one- of-a-kind experience," said Ms Jessie KhooGan, General Manager of Paradox Singapore Merchant Court. We are committed to setting the bar for luxury beverage hospitality and this new venture reinforces our dedication to providing the highest levels of service and quality to our guests. Book Paradox Singapore Merchant Court at Clarke Quay Possibly Singapore’s First Wine Barrel Pulls Cherry wines and even the organic cherry juice will be offered in a variety of styles to suit the hotel’s stylish and modern aesthetic. Guests will be able to savour the inherent goodness of sour cherry beverages during their stay including drawing wine live from a vaunted 450L French oak barrel used to maturate the Frederiksdal Rancio now standing in their Ellenborough Market Café. The unveiling of the barrel will be conducted at the press event today with Ms. Annette Scarfe MW, mentor of Frederiksdal’s winemaker Jonas Tofterup MW and Ms. Jessie KhooGan, Paradox Singapore’s General Manager. Paradox’s Commitment to Sustainability Frederiksdal is the current EMBLA Nordic Food Producer of the Year awarded by the Nordic Council of Food Ministers as a testament to its impeccable reputation in food sustainability. From its 40-hectare estate of cherry fields to its wider 27 square kilometers of verdant organic farmlands south of Copenhagen, Frederiksdal makes only spontaneously fermented cherry wines using traditional wine-making techniques by its Master of Wine winemaker, Jonas Tofterup MW. Paradox x Frederiksdal: A Collaboration Infused with Creativity & Fun The Danish hygge is visible from the beginning of March 2023 at Paradox Singapore’s tables, bars and rooms with a selection detailed here: - Paradox Singapore Signature Cocktail Made with multiple award-winning Frederiksdal Sur Lie in a champagne wine-making technique and twice named Danish Wine of the Year, the Paradox Signature is brimming with a medley of strawberries, oranges, grapefruit, green and red apples matured in rum and fresh cherry juice that makes for an indulgent and delightful drink - Paradox Singapore Welcome Aperitif (Alcohol-Free) Made with Frederiksdal’s organic cherry juice and infused with signature tonic in a refreshing cherry cooler enjoyed at any time of the day by guests - Paradox Singapore Weddings with Frederiksdal Sparkling RØD Made with 60% Stevns cherries and 40% Lucas pear from the wider Lolland estate of Frederiksdal, this celebratory sparkling cherry bottle relays much auspicious vibes to our weddings. This is available as an option for our marrying couples. - Paradox Singapore Cherry Nights Turndown service will come to include heartwarming cherry toddys made of hot ginger tea and Frederiksdal cherry juice. - Paradox Singapore Wine List Frederiksdal’s award-winning range of cherry wines will be available at various dining venues throughout Paradox Singapore. Paradox x Frederiksdal Cocktails Commemorating various occasions in the coming year, Paradox’s talented bartenders and mixologists have created a range of cocktails to celebrate life’s moments with Frederiksdal. This include Mother’s and Father’s Day as well as the nation’s birthday and Christmas joys. BOOK PARADOX SINGAPORE MERCHANT COURT AT CLARKE QUAY For interview opportunities, official images and more: Media Contacts: Soo Lai YinDirector of Sales & Marketing+65 6239 1722laiyin.soo@paradoxsingapore.com Valerie LimMarketing & Communications Manager+65 9880 2931valerie@frederiksdal.com About Paradox Singapore Merchant Court Paradox Hotel Group is an innovative hospitality brand and award-winning hotel collective that develops, operates, and markets exceptional boutique lifestyle hotels & resorts across the world. All Paradox hotels proudly showcase Canadian hospitality, manifested through thoughtful design, best-in-class facilities and guest services, and bespoke dining and gathering concepts. Each location features multifaceted experiences that differ from the others, celebrating individuality and vibrant perspectives. Paradox Hotel Vancouver is the first Paradox-branded hotel in Canada under the Paradox Hotel Group umbrella, including Summit Lodge Boutique Hotel and Aava Hotel in Whistler, and global locations Paradox Resort & Residences in Karon Beach Phuket, and Paradox Singapore Merchant Court at Clarke Quay. For more information, please visit www.paradoxhotels.com About Frederiksdal Since 2006, Frederiksdal has remained true to its heritage of cherry biodiversity and discovery. Our plethora of critically acclaimed Frederiksdal cherry wines speak of an exacting endeavour of winemaking that draws notice and inspiration of the principles involved in centuries of grape wine production. From the tables of Noma to the everyday hospitality moment, there is always a Frederiksdal. www.frederiksdal.com

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Brian Kennett

Brian Kennett

Paradox Singapore Celebrates New Standard of Beverage Hospitality with Launch of Danish Award-Winning Cherry Winery Frederiksdal as Official Wine

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