Barnes & Brown Sets a New Global Standard in Non-Alcoholic Spirits as the Market Booms

Barnes & Brown Sets a New Global Standard in Non-Alcoholic Spirits as the Market Booms

As the non-alcoholic spirits market experiences explosive global growth, Barnes & Brown, the premium Australian distiller, is redefining the category with its masterfully crafted range of alcohol-free spirits. Driven by a surge in wellness trends, mindful drinking, and the demand for sophisticated alternatives, Barnes & Brown is setting new benchmarks for quality, authenticity, and enjoyment in the world of non-alcoholic beverages.

Non-Alcoholic Spirits Market: Rapid Global Expansion

The non-alcoholic spirits market is undergoing a dramatic transformation, with industry forecasts projecting the sector to grow from approximately £305 million (USD 385 million) in 2023 to over £540 million (USD 681 million) by 2030. This growth is fuelled by health-conscious consumers, the rise of the
sober curious
movement, and a growing appetite for premium, complex alcohol-free options that deliver on both taste and experience.

Barnes & Brown: A Taste Uncompromised

Barnes & Brown was founded on the principle of delivering “a taste uncompromised.” The brand’s portfolio features non-alcoholic spirits inspired by classic liquors, each distilled in Australia using advanced techniques and locally sourced botanicals. The line-up includes:

• Southern Belle: A bourbon-inspired non-alcoholic spirit, ideal for classic cocktails like the Old Fashioned, Manhattan, and Whiskey Sour.
• Lady Juniper: A botanical gin alternative, capturing the aromatic complexity of traditional gin for drinks like the Juniper Breeze and Sophisticated Lady.
• Miss Agave: A tequila-inspired spirit, perfect for Margaritas, Tequila Sunrise, and Spicy Paloma.
• Señorita Bianco: A white rum alternative, featured in Mojitos, Daiquiris, and Tropical Paradise.
• Lady Marmalade: A triple sec alternative, adding citrus zest to Cosmopolitans, Breakfast Martinis, and Lady Marmalade Fizz.
• Countess Cora: A non-alcoholic vermouth, used in Manhattans and Countess Spritzers.

All spirits are vegan, low in sugar, and made to appeal to health-conscious, discerning drinkers seeking sophistication without compromise.

The Art of Distillation, Reinvented

Barnes & Brown’s spirits are developed in collaboration with expert food scientists, using proprietary distillation processes that replicate the complexity and depth of traditional spirits-without the alcohol. This innovative approach ensures every bottle delivers on flavour, aroma, and mouthfeel, providing a true-to-type drinking experience for cocktail enthusiasts and social drinkers alike.

Signature Cocktails: Elevating the Alcohol-Free Experience

Barnes & Brown’s official recipe collection showcases a vibrant array of non-alcoholic cocktails, allowing you to enjoy bar-quality drinks at home or in social settings. For even more inspiration and creative cocktail ideas, explore our
cocktail recipe collection.
Highlights include:

• Cosmopolitan: Lady Marmalade triple sec, cranberry juice, and citrus.
• Frozen Strawberry Daiquiri: Señorita Bianco rum, strawberries, and lime.
• Watermelon Margarita: Miss Agave tequila, Lady Marmalade triple sec, fresh watermelon, and lime.
• Manhattan: Southern Belle bourbon, Countess Cora vermouth, and bitters.
• Mojito: Señorita Bianco rum, mint, lime, and club soda.
• Breakfast Martini: Lady Juniper gin, Lady Marmalade triple sec, orange marmalade, and lemon.
• Southern Comfortable: Southern Belle bourbon, apple cider, lemon, and cinnamon syrup.
• Virgin Piña Colada: Miss Agave tequila, pineapple juice, and coconut cream.
• Spicy Paloma: Miss Agave tequila, grapefruit juice, and jalapeño syrup.
• Mint Julep: Southern Belle bourbon, mint, and sugar syrup.

These recipes are designed to deliver the complexity, flavour, and sophistication of traditional cocktails-without the alcohol.

Standing Out in a Crowded Market

Barnes & Brown competes alongside established brands such as
Seedlip,
Lyre’s,
Almave, and
Ritual Zero Proof.
What sets Barnes & Brown apart is its commitment to:

• Authentic, locally distilled flavours that closely mimic classic spirits.
• Elegant presentation and packaging for a premium consumer experience.
• A diverse cocktail recipe portfolio supporting both classic and innovative creations.
• Health and sustainability, with vegan, low-sugar, and cruelty-free products.

Global Reach and Consumer Appeal

Barnes & Brown’s spirits are available across Australia and internationally, both in retail and online, making them accessible to a global audience seeking healthier, alcohol-free alternatives. The brand has cultivated a loyal following among mindful drinkers, wellness enthusiasts, and anyone looking to enjoy the social and sensory pleasures of a great cocktail-without compromise.

Market Trends Driving Demand

• Growing health and wellness awareness, with consumers seeking better physical and mental wellbeing.
• The rise of mindful drinking and the “sober curious” movement, driving demand for sophisticated, alcohol-free alternatives.
• Innovation in distillation and flavour extraction, enabling brands to deliver authentic taste and complexity.
• Premiumisation and lifestyle branding, positioning non-alcoholic spirits as aspirational and luxurious.

Why Barnes & Brown Is the Brand to Watch

As the global movement towards alcohol-free living accelerates, Barnes & Brown is setting a new standard for quality, authenticity, and enjoyment in the non-alcoholic spirits category. With a focus on craftsmanship, flavour, and consumer wellbeing, Barnes & Brown proves that abstaining from alcohol no longer means sacrificing sophistication or pleasure.

For more information, press enquiries, or product samples:

• Email: info@barnesandbrown.co
• Website: www.barnesandbrown.co
• Phone: +61 1300 202 871

Barnes & Brown: Beyond Spirits, A Taste Uncompromised. Discover the future of mindful drinking today.