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Brian Kennett

Amateur Chef and Boozy Traveling Foodie Extraordinaire

Media & Advertising

Media

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Is Life a Recipe provides a variety of services, including product endorsements, food advice, marketing strategies and recipe distribution via social media platforms, to mention a few. Please don’t hesitate to contact us if you have any queries that we might be able to assist you with.

As Is Life a Recipe continues to grow its audience our online publications are being picked up in a variety of places such as those shown below.

Is Life a Recipe Media & Advertising

Is Life a Recipe is Singapore’s premier food-and-travel blog, led by MasterChef finalist Brian Kennett. We deliver authentic restaurant reviews, hawker insights, recipes, and travel discoveries.

From hawker finds to fine dining, we connect brands with food-loving families and travellers across Southeast Asia.

Growth Story: From a personal food journey to a trusted regional authority with 20k+ monthly searches.

Audience & Analytics

20k+Monthly Searches
5kFacebook Followers
1k+Instagram Followers
4:20Avg. Session

Location: 80% SG, 12% MY, 8% rest of Asia

Demographics: 55% F / 45% M, 25–50 yrs

Interests: restaurant dining, hawker food, recipes, travel food

Tiered Digital Advertising Packages

Taste

S$380
  • Sidebar banner (1 mo)
  • Social mention

Feast

S$1,400
  • Site-wide banner (1 mo)
  • Dedicated blog post
  • YouTube shout-out

Custom bundles and seasonal pricing on request.

Case Studies & Testimonials

“Weekend bookings jumped 25% after our review appeared.”
— Local Restaurant
“Sponsored recipe post out-performed every other campaign we’ve run.”
— Kitchen Brand
“Chef Kenno’s credibility delivers trust with local families.”
— Food-Tour Operator

Audience Profile

Who They Are

  • Food-loving families
  • Restaurant enthusiasts
  • Home cooks
  • SE-Asia travellers
  • Hawker advocates
  • BBQ fans

Why It Matters

  • High dining spend
  • Active recipe seekers
  • Experience-oriented
  • Trust authentic reviews
  • Share finds socially

Contact & Bookings

Ready to Reach Singapore Food Lovers?

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