Since its debut in 1997, Secret Recipe has grown rapidly in the region. To date, Secret Recipe has won numerous awards for its quality cakes and extensive menu of Asian, Western and Fusion offerings. In Singapore, the Secret Recipe brand has gained many loyal fans with their quality cakes, pastries and wholesome signature dishes. The trendy yet family friendly concept and being a Halal certified restaurant gives Secret Recipe an added advantage to cater to a wider target audience of families, office executives, heart-landers of all age groups.